tv channel marketing strategy
#1 Do Something Remarkable – The Publicity Stunt
#2 Pre-Roll Video Advertising
Pre-roll video ads are an incredibly effective tool for drumming up interest and seeding your trailer online.
#3 Be Smart With Press Junkets
Press Junkets are one of the movie industry’s most powerful publicity tactics.
Please watch it in Youtube: 360 grade
#4 Let your viewers experience the story
The Hunger Games had one of the most forward-thinking digital marketing campaigns of the decade. I’ll touch on various aspects of their strategy throughout the post, but perhaps the most innovative aspect of their strategy was their ‘Virtual Hunger Games’, whereby users could join a district and compete against other districts, just like in the film.